Advice From A Bookseller

Posted on 3 June 2026

Yesterday I heard someone say that traditional publishing was boring. I sat there aghast as they explained why. They said that traditional publishing can get boring so they prefer indie books. It sat on my mind all day and into the night, as I sipped my tea I wondered how someone could get bored with traditional publishing.

It is a fact that indie publishing is full of brilliant authors who hone the craft through the books that they create. Indie authors are not restrained in the same way as traditionally published authors, for example they might not have to think of the book's commercial appeal the same way. Without the confines surrounding the trad pub structure authors are free to express their most creative selves in boundless ways. As with Indie music Indie authors set trends and shape culture. There is also the notion of accessibility, the Indie structure allows for anybody to create according to personal needs. This is a beautiful thing!

What sat heavy on my mind wasn’t the implication that indie is better than trad when both have equal strengths and weaknesses, it was the idea that books could ever be boring. Even as I’m typing this I am overwhelmed with a sense of incredulousness!

I am a lifelong reader who has made a career out of something that started as an escape, became a joy and then became a purpose. I am a naturally curious person, if I see something interesting I’ll pick it up and try it. During COVID-19 alone I read 200 books! This is not me attempting to humbly brag, this is simply just background information because not once in all my years of reading have I ever been bored. I actually rarely read a book that I don’t at least appreciate in some form.

With this context you can perhaps understand a little more why this revelation of boredom shocked me. I have been working with books for a long time now and my curiosity has both been my biggest asset and my financial downfall! I could go into just about any section in a bookshop and find a book that piques my interest in some way. I learned throughout the years to allow my curiosity to guide me from page to page across continents and genres and my life has been made all the richer for it.

You might be thinking that this is all well and good but what is the advice? My advice is to simply be curious. Although some may find that curiosity is not so simple, it is always worth following. I say this because I know with certainty that by only engaging with books that are familiar you might find yourself bored! Being bored with familiarity is not a reflection on what is published, it is perhaps merely a sign that it is time to try something new and to get curious.

We can very naturally gravitate to voices that sound like our own, I’m not perfect even I can find myself easily falling into reading patterns. I however have always believed that the fun and pleasure of reading comes from unfamiliarity. People experience the world in innumerable ways, one story can be told a thousand different times entirely dependent on who’s telling it. Engage with the choices you make in the bookshop, stop and think if something is new or interesting or maybe even just ask if you have ever read something like this before.

We as human beings are capable of such expansion in this life and expansion doesn’t just happen all at once in an explosion of shadow and smoke. Expansion happens incrementally bit by bit every time we choose something a little bit different. So the truest advice I can give is to be curious, engage with voices that sound different than yours and you might find yourself surprised at how easily the shackles of boredom are shed and how much fun you can have along the way.

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Interior of Cupid's Bow Books showing shelves of romance novels, books displayed on a floral tablecloth, a jade plant, and a handmade fairy quilt hanging on the wall

18 May 2026

Hello From Far Gosford Street

Hello! If you don't know me, my name is Chloe and I am both the owner and the bookseller here at Cupid's Bow! This bookshop has been a real labour of love from its inception in July 2025 to its opening in Spring 2026.

After years of working for chain bookshops both here in the UK and back in Canada, being a bookseller has become an integral part of me that is almost impossible to separate from what consider to be my very essence. I had numerous thoughts across the years — ones that flitted across my brain, here and gone in an instant — about opening my own bookshop. Despite this recurring thought, I never pursued it.

What made me seriously consider opening my own bookshop was when Releasing 10 by Chloe Walsh was released in May 2025. The bookshop that I was working in at the time initially received fewer than ten copies of this conclusion to a worldwide bestselling series. They sold out within the first day, and then when more copies came back into stock one of my colleagues refused to put it on the bestsellers table, despite it unseating Richard Osman as the best-selling novel in the UK for two weeks straight.

As a lover of the genre and of the job, I felt the disrespect straight to my core! I almost took it personally and it felt like, at the time, because the romance genre didn't fit into the image that the company was curating, we could set Chloe Walsh and her success aside because she wrote romance instead of literary fiction.

I continued to see both marketing and quantity issues in relation to romance novels. I used to get so frustrated when they would refuse to market the novel until it blew up and gained cultural relevance, yet would continue to market the same man's coming-of-age novel a thousand times. Witnessing this obvious gap in the market, coupled with my deep abiding love and respect for the genre, led me to believe that a themed bookshop here in Coventry could work.

In truth, it was a most arduous journey! I had left my family home in Canada laden with trauma and quite frankly struggled to show up as a functioning adult when every loud sound made me jump. I quit my job and started EMDR therapy and seriously committed to it, each day doing a little bit more stock research, a little more design planning.

Things really started to come together when I found the right home for my shop here at FarGo Village. Orillia, the town where I am from, prides itself on its downtown strip and the independent shops that line it. I knew I wanted to be somewhere collaborative and indie-focused, and FarGo Village fit the bill perfectly. The second piece of the puzzle was Kamila at Pigeon Makes Art — if you haven't seen her work, you absolutely should (we proudly stock some of it!). It was like Kamila reached into my brain and pulled out the logo and branding of my dreams! With the unit secured and beautiful art in hand, I knew it was all starting to align.

First came keys, then came paint, then came boxes and boxes of stock! What came together was a shop that reflected me in every way!

It is my sincerest hope that when people come into my shop, they feel a sense of whimsy, comfort and joy. The romance genre and all of its happily ever afters have brought me so much warmth over the years, both in difficult times and in times of happiness. If I can help spread even a fraction of that warmth, then I will genuinely feel fulfilled in this life! Thank you for reading my first blog post, and here's to many more!

If you'd like to keep up with everything happening at Cupid's Bow — new posts, events, and book recommendations — you can subscribe at the bottom of the page. I'd love to have you along for the journey!

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